Tatget market Essay Example | Topics and Well Written Essays - 250 words

Tatget market - Essay Example The segments anticipated rationale into demanding for the services is based on scientific findings that physical exercise enhances memory potentials, a factor that the segment needs in their jobs. The segment’s ability to pay for the proposed services also identifies their potential demand towards better health because of the scientific knowledge that physical activity prevents and help in managing many chronic diseases such as diabetes and cardio vascular complications (Neeser 1-4). Women are another target segment for the business because of their interest in body weight that can be met through the gym and through juices and proteins from the bar. The segment is a significant target because of its members’ sensitivity to their weight that prompts them to solutions in the proposed business’ products. Though they are likely to be financed and even be influenced into the gym by their parents, children are another segment with interest in the gym for enhanced cogni tive development (Claritas